s one of our Business Bites this is a concise course focusing on core PR skills and techniques. It is 4 modules long and include 2 tutor-marked assignments; involving approximately 25 hours of study time.
It leads to the award of a Certificate of Course Completion. A thought-provoking introduction to the world of P.R, this course has been developed with the needs of small and medium businesses in mind. It provides in-depth coverage of key P.R. skills and also gives students the opportunity to develop their own P.R. campaign with the help of a tutor who is also an experienced P.R. professional. The course explores a range of P.R. strategies that can be adapted to meet the needs of a wide range of businesses and is packed with practical ideas and suggestions. Course book: PR Power by Amanda Barry. Subjects covered include: the power of P.R.; brainstorming and creative thinking; writing an effective press release; creating a company newsletters; writing and placing feature articles; harnessing the Internet; staging publicity events; dealing with a P.R. crisis. Course Outline Module One: Aspects of PR. What can PR do for you and your business. Core elements of a PR campaign. PR as image management. Module Two: Know Your Market. Defining your product or service. Your core PR message. Defining your target market. Channels of communication. Working with journalists and editors. Reaching your target customers. Module Three: Your PR Campaign. Your step-by-step plan. Earning media coverage. Writing high impact press releases. Articles: beginning middle and end. Creating a PR buzz. Staging publicity events. Dealing with a PR crisis. Module Four: Online PR. Understanding online communication channels. Media online. Building your online presence. Article PR. Blogging and your business.
Learning Curve is one of the UK's leading distance learning providers. All of our home study courses include study material, which is sent out in an attractive, hardwearing folder, essential course books and full tutorial support. We are accredited by the Open and Distance Learning Quality Council, members of the Association of British Correspondence Colleges and the British Institute of Learning and Development, and registered as providers with the Learning Skills Council. For more about Learning Curve click here.
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