writing for business This is an engaging practical course for students who would like to develop better business writing skills. Whether you need to write reports, newsletters, advertising material, or letters to colleagues and customers, this course can help. It will show you how to communicate more effectively through clear, accessible English. Our short home study course allows you to improve your skills at your own pace in the comfort of your own home, with direct, same-day support from a personal tutor when you need it. Includes all study materials, course book, and full tutorial support.Course book: The Business Style Handbook, Helen Cunningham and Brenda Greene.
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building your brand An involving, four module course exploring brand development, one of the most important aspects of marketing and business growth. This course shows you how to create a strong, memorable brand that will re-energise and focus your company, and inspire your customers! The course has been prepared with owners and managers in small or medium-sized business settings in mind. The course fee includes all course material, full tutorial support with an expert tutor, and course book: Wally Olins On Brand, Wally Olins
Subjects covered include: what is branding; your relationship with the brand; creating a distinctive brand; customer's experiences; building customer loyalty and trust; creating a brand culture; the role of innovative positioning; the importance of detail and design.
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pr for business success
A thought-provoking introduction to the world of P.R. The course has been developed with the needs of small and medium businesses in mind. It provides in-depth coverage of key P.R. skills and also gives students the opportunity to develop their own P.R. campaign with the help of a tutor who is also an experienced P.R. professional. The course explores a range of P.R. strategies that can be adapted to meet the needs of a wide range of businesses and is packed with practical ideas and suggestions. Course book: PR Power by Amanda Barry. Subjects covered include: the power of P.R.; brainstorming and creative thinking; writing an effective press release; creating a company newsletters; writing and placing feature articles; harnessing the Internet; staging publicity events; dealing with a P.R. crisis.
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marketing for business success
An engaging introduction to marketing with a focus on real-world, practical applications. This course has been prepared with owners and managers in small to medium-sized business settings in mind. It explores key techniques, skills and ideas, and also guides you through the preparation of your own unique marketing plan. This course shows you how to make your products or services stand out from the competition - giving your business the advantage it needs to achieve success. The course fee includes all course material, full tutorial support from an expert tutor, and course book: Do Something Different,Jurgen Wolff.
Subjects covered include: key marketing techniques and skills; understanding your customer; assessing customer requirements; accessing free publicity; making your business newsworthy; creating sales literature that works; promotion on a budget; reaching your customers; the place of branding; create your own marketing plan.
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seo for business success
An indepth introduction to search engine optimisation, showing you how to improve the positioning of your site on major search engines and directories. It also shows you how to implement, monitor and maintain an ongoing search engine strategy. Learn how to create a powerful and compelling web presence for your business. The course fee includes all course material, full tutorial support from an expert tutor, and course book: Search Engine Optimization: An Hour a Day, J. Grappone and Gradiva Couzin. This course assumes some knowledge of HTML.
Subjects covered include: understanding search engines and directories; choosing keywords to suit your business; site optimisation; page optimisation; site listings; planning your strategy; link building - identifying the right links for your business; pay-per-click; monitoring your campaign.
More... introduction to web design A broad general introduction to web design, helping you to develop the skills you need to create your own web pages and sites. Includes course book, Learning Web Design by Jennifer Niederst. The book also includes a CD-ROM which contains all the material you will need to complete the practical exercises in the course, as well as trial versions of essential software. There are no prerequisites for this course, but you should be familiar with the Internet basics. You will also need regular access to a PC and the Internet in order to complete your assignments. Subjects covered include: the Internet and the Web, understanding web page addresses, browsers, using FTP, Web design principles, the design process, basic HTML, formatting with cascading style sheets, understanding colour on the web, managing web graphics, usability and accessibility.
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This course is designed to help you develop the key skills and knowledge necessary to write effectively for the web. It is ideal for copywriters, journalists, marketing and communications professionals, PR staff, web designers and others who find themselves writing for this unique media.
Subjects covered include: distinctive features of web audiences, usability and accessibility, structuring information, web content, web page structure, web text, the art of blogging and maintenance issues. The course fee includes all course material, full tutorial support from an expert tutor, and course book: Writing for the Web, Crawford Kilian.
More... competitive intelligence for business success
This course provides a comprehensive introduction to the field of competitive intelligence and shows you how it can be used to bring competitive advantage to your business and keep you ahead of the field. Course book: Competitive Intelligence by Jim Underwood.
Subjects covered include: gathering information: primary and secondary research, competitor analysis, components of competitive intelligence, ethics and good practice, tools and techniques, competitive intelligence and business strategy.
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usiness Bites are extra-short courses taking you straight to the heart of a subject. These courses are 4 modules long and include 2 tutor-marked assignments; they involve approximately 25 hours of study time. Each course comes complete with all required study material, course book and full tutorial support.
