s one of our Business Bites, this is a concise, focused course taking you straight to the heart of Brand Development. It is 4 modules long and includes 2 tutor-marked assignments; involving approximately 25 hours of study time.
It leads to the award of a Certificate of Course Completion. An involving, four module course exploring brand development, one of the most important aspects of marketing and business growth, this course shows you how to create a strong, memorable brand that will re-energise and focus your company, and inspire your customers! The course has been prepared with owners and managers in small or medium-sized business settings in mind. The course fee includes all course material, full tutorial support with an expert tutor, and course book: Wally Olins On Brand, Wally Olins Subjects covered include: what is branding; your relationship with the brand; creating a distinctive brand; customer's experiences; building customer loyalty and trust; creating a brand culture; the role of innovative positioning; the importance of detail and design. A strong brand is at the heart of any successful business - it isn't only for the Nikes or Coca Colas of the world. Your brand conveys the heart of your business to potential customers. It is much more than simply your advertising, your logo, your company name and your product - although all of these things are aspect of your brand. The reality of business in today's climate is that most products and services can be copied by competitors in a matter of weeks or at most months. Trade secrets can be stolen or uncovered, patents eventually expire, your physical machinery wears out, and technology changes. Your brand is the one thing that you can own and nobody can take away from you. A strong brand identity brings lasting value to your business and is one of the most powerful competitive advantages you can own. Course Outline Module One: The Importance of Branding. The role of strong brands in business development. Types of brand. What goes into a brand. Identifying and defining your brand. Module Two: Building Brand Identity. Brand positioning. Elements of brand. Developing brand awareness: staff, management, customers or clients. Module Three: Strengthening Your Brand. Understanding your brand personality. Avoiding positioning problems. Rescuing problem brands. Ongoing management of brands. Module Four: The Future of Your Brand. Co-branding. Considering brand extension. Online identity. Long-term brand development. Online Enrolment: £149.50!
Learning Curve is one of the UK's leading distance learning providers. All of our home study courses include study material, which is sent out in an attractive, hardwearing folder, essential course books and full tutorial support. We are accredited by the Open and Distance Learning Quality Council, members of the Association of British Correspondence Colleges and the British Institute of Learning and Development, and registered as providers with the Learning Skills Council. For more about Learning Curve click here.
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